2017event

11th MAY 2017

Answer is a market research and strategy consultancy, we are also the strategic partner of our clients. Therefore we focus on bringing the best answer to support our client's decision making process through world class research design. This is why we started consumer collaboration lab in 2016.

Vivian Luan

Founder & Research Consultant

Answer Global

Answer is a market research and strategy consultancy, we are also the strategic partner of our clients. Therefore we focus on bringing the best answer to support our client’s decision making process through world class research design. This is why we started consumer collaboration lab in 2016.

Izzy Nurdin

International Client Service Director

Conlab Tech Advisor

Izzy shared world wide cases on using online communities as the key element for solving business issues, including Babycenter website used the platform to conduct longitudinal study that helped the team to understand their users better, also gained advertising sales for the site.

Grace Chen

Knowledge & Insight Manager

Coca-Cola Taiwan

Grace shared the case she worked with Answer Global in 2016. It was aim to increase beverage sales in McDonald’s. In the research design, we’ve incorporated online communities methodology with Conlab, FGD, exit interview and a workshop in the end with the brand team to align on the issues and create possible solutions together.

Penny lin

senior product manager

Kimberly-clark

Penny shared the Kleenex Most Wipe opportunity exploration study done by Answer in 2016. In the past, the brand team couldn’t find out the real barriers from the FGDs because butt wiping experience is just too embarrassed to share in a face to face environment. This time, through leveraging a closed online community on Conlab, respondents felt safe to share their experience in detail.

PENNY LIN/ SENIOR PRODUCT MANAGER/ KIMBERLY-CLARK

Research Design

learning

GRACE CHEN/ KNOWLEDGE AND INSIGHT MANAGER /COCA-COLA TAIWAN

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